My Street Champion Privacy Policy & POPIA Compliance Statement
Effective Date: 1 August 2025
Company Registration: 2025/609891/07
Jurisdiction: KwaZulu-Natal, South Africa
Website: www.mystreetchampion.co.za
Contact Email: admin@mystreetchampion.co.za
1. Introduction
Plain English Summary: We collect your info so you can track service delivery of your reported faults, track progress, and appear on leaderboards. ALL UPLOADED IMAGES ARE AUTOMATICALLY SCANNED FOR CONTENT SAFETY. Google AdMob creates advertising profiles that link your activity across different apps – your service delivery tracking reporting may influence ads you see elsewhere. You can control this through iOS tracking settings. We never sell your data.
My Street Champion (“MSC”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, process, store, and protect your data when you use our website, mobile application, and related services.
We comply with the Protection of Personal Information Act, 4 of 2013 (POPIA) and other applicable data protection laws, ensuring that your personal information is handled lawfully, fairly, and transparently.
2. Information We Collect
2.1 Personal Information
• Full name and username
• Contact number
• Email address
• Physical address (required for ward detection and Local Ward Leader routing)
• Identification number (if provided for verification)
• Reference numbers from official fault reports to municipalities
• Profile photo or avatar (optional)
2.2 Location Data
• Your address and ward (entered manually or detected via GPS) – required for:
• Routing reports to correct Local Ward Leaders
• Ward-level leaderboards and competitions
• Local community sponsor advertisements
• Municipality and ward verification
2.3 Technical & Usage Data
• Device type and operating system
• IP address and geolocation data
• App usage statistics and crash reports
• Time and date of reports submitted
• Photographs and videos uploaded for incident tracking of service delivery reporting (automatically scanned for content safety using Google Cloud Vision API)
• Advertising interaction data (ad views, clicks)
2.4 Image Moderation Data
• Automated content analysis of all uploaded images using Google Cloud Vision API
• Image safety scores and moderation decisions
• Flagged content categories (if inappropriate content detected)
• Moderation logs and violation records
• User violation history for account management
2.5 Third-Party Service Data & Cross-App Tracking
• Data processed by Google Firebase (authentication, storage, messaging, analytics, crash reporting)
• Cross-App Advertising Identifiers: Google AdMob uses your device’s advertising identifier to create behavioral profiles that link your activity in our app with your behavior across other AdMob-enabled apps and websites
• Cross-App Data Sharing: Your Service Delivery tracking reporting activity, location data, and app usage patterns may influence advertisements shown to you across Google’s advertising network
• Google AdMob advertising identifiers and interaction data
• Google Places API data (address validation and autocomplete)
• Performance and diagnostic data via Firebase Crashlytics
• Google Cloud Vision API data (automated image content moderation and safety analysis)
3. How We Collect Your Data
We collect personal information through:
• Verification processes with Public Service Teams and Local Ward Leaders to identify and track service delivery
• Direct submissions when you create an account or submit a tracking the Service Delivery of a fault
• Automatic data capture via cookies and analytics tools
• Integrated third-party services such as Google Firebase (authentication, storage, crash reporting), Google AdMob (advertising), Google Places API (address lookup), Google Cloud Vision API (image content moderation), and ward mapping services
4. Purpose of Processing
We process your personal information for:
• Logging a service delivery tracking of a fault, tracking, and escalating service delivery issues
• Ensuring your tracking service delivery reports reach the correct Local Ward Leader using location data
• Facilitating communication with Local Ward Leaders and other stakeholders
• Gamifying reporting through leaderboards and rewards
• Displaying ward-level leaderboards and local community sponsor advertising
• Enabling Google AdMob to create cross-app advertising profiles for personalized ads across multiple applications
• Automatically scanning uploaded images for inappropriate content and policy compliance
• Maintaining community safety standards and preventing harmful content
• Enforcing content policies and managing user violations
• Sending status updates and notifications
• Analysing trends for service delivery tracking performance reporting
• Improving the app through crash reports and performance data
• Marketing and promotional activities (where consent is given)
5. Data Sharing & Third Parties
We may share your data with:
• Relevant Public Service Teams and Local Ward Leaders for issue resolution
• Verified community champions for follow-ups
• Contractors or service providers appointed by relevant Public Service Teams
• Technology service providers including:
• Google Firebase (hosting, authentication, analytics, crash reporting)
• Google AdMob (advertising services and cross-app behavioral profiling)
• Google Places API (address validation)
• Google Cloud Vision API (automated image content moderation and safety analysis)
• Ward mapping services (municipality and ward detection)
• Local community sponsors (for prize fulfillment and relevant advertising)
• Research institutions and partners (only anonymised and aggregated data)
• Marketing partners (with your consent)
These providers may process limited personal and technical data strictly to provide their services.
We do not sell your personal data.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law:
• Service delivery reports: 5 years
• Leaderboard and competition records: 3 years
• Account information: until deletion request
• Crash logs & diagnostics: 24 months (standard Firebase retention)
• Advertising data: 24 months or until consent withdrawal
• Image moderation logs: 24 months for security and compliance purposes
• Aggregated/anonymised data: may be retained indefinitely
7. POPIA Rights of Data Subjects
As per POPIA, you have the right to:
• Access your personal data
• Request correction or deletion of your data
• Object to the processing of your data
• Withdraw consent for marketing communications
• Control cross-app advertising tracking via iOS Settings > Privacy & Security > Tracking
• Lodge a complaint with the Information Regulator (www.justice.gov.za/inforeg)
To exercise these rights, contact admin@mystreetchampion.co.za. We may require proof of identity.
8. Cookies & Tracking
Our website uses cookies for functionality, analytics, and advertising. In the mobile app, we use:
• Google Advertising ID: For cross-app advertising profiles and targeted ads
• Firebase Installation ID: For app analytics and crash reporting
• Performance cookies: To monitor website and app performance
• Functional cookies: For user preferences and settings
Cross-App Tracking (Mobile App):
• Google AdMob connects your activity across all AdMob-enabled apps
• Your Province and or City Service Delivery Tracking reporting may influence ads in other apps
• iOS users can disable via Settings > Privacy & Security > Tracking
• Website visitors can manage cookies via browser settings
9. Data Security
We implement security measures including:
• SSL/TLS encryption for data transmission
• Encrypted cloud storage via Google Firebase
• Role-based access controls
• Regular security audits and monitoring
• Automated content moderation for uploaded images
However, no online system is 100% secure.
10. Children’s Privacy
Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16.
11. International Data Transfers
Your data may be processed outside South Africa by our service providers (Google Firebase, AdMob, etc.) but remains protected under POPIA-equivalent safeguards and adequacy decisions.
12. Marketing & Communications
We may send you:
• Service updates and notifications
• Community leaderboard updates
• Local sponsor offers (ward-targeted)
• Platform news and feature announcements
You can opt out of non-essential communications at any time.
13. Changes to This Policy
We reserve the right to update this policy. Changes will be posted on our website and app with appropriate notice.
14. Data Sources & Attribution
Municipal boundary data: Municipal Demarcation Board
General municipal info: Municipalities of South Africa
Geographic datasets: ArcGIS Public Data Portal
Municipal Demarcation Board: https://www.demarcation.org.za
Municipalities of South Africa: https://municipalities.co.za
ArcGIS Public Data Portal: https://www.arcgis.com/index.html
Disclaimer: My Street Champion is independent and not affiliated with any government entity.
15. Contact Information
For privacy and POPIA queries:
Email: admin@mystreetchampion.co.za
Data Protection Officer: admin@mystreetchampion.co.za
Website: www.mystreetchampion.co.za
16. Governing Law
This Privacy Policy is governed by jurisdiction of Kwa Zulu Natal, South African law, including POPIA and other applicable data protection legislation.
Last Updated: 1 August 2025
Version: 2.1
If you have any questions or concerns about this Privacy Policy or POPIA compliance, contact us at:
📧 admin@mystreetchampion.co.za
🏢 KwaZulu-Natal, South Africa
POPIA Compliance Declaration
My Street Champion confirms that:
- All personal data is processed in accordance with POPIA
- Users’ personal data will not be misused or sold
- Data will only be used for the purposes explicitly stated and agreed to by the user
- Users have full control over cross-app advertising tracking through iOS settings
- We maintain adequate safeguards to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, and destruction. Users’ personal data will not be misused or sold.
My Street Champion – Legal Pack
Enterprise Number: 2025/609891/07
Website: www.mystreetchampion.co.za
Email: support@mystreetchampion.co.za
Address: Durban, KwaZulu-Natal, 4051
Table of Contents
1. Copyright & Trademark Disclaimer
2. End User License Agreement (EULA)
3. Terms & Conditions
4. Privacy Policy (POPIA-Compliant)
5. Annexes
5.1 Glossary of Terms
5.2 Data Access & Deletion Request Template
1. Copyright & Trademark Disclaimer
© 2025 My Street Champion (Pty) Ltd. All rights reserved.
My Street Champion™ and its logo are registered trademarks of My Street Champion (Pty) Ltd in South Africa.
Unauthorized reproduction, distribution, reverse-engineering, or use of the app, content, or branding is prohibited.
Use of this app is governed by the EULA, Terms & Conditions, and Privacy Policy included in this legal pack.
2. End User License Agreement (EULA)
This End User License Agreement (EULA) is a legal agreement between you (the “User”) and My Street Champion (Pty) Ltd (“we”, “us”, or “our”), governing your use of the My Street Champion mobile application, website, and related services.
By downloading, installing, or using the App, you confirm that you:
• Have read, understood, and agreed to this EULA;
• Accept our Privacy Policy and Terms & Conditions.
If you do not agree, do not use the App.
Key Sections Include:
• License Grant – Limited, non-exclusive, non-transferable, revocable license for personal use.
• Intellectual Property – All software, content, and branding remain the property of My Street Champion (Pty) Ltd.
• User Responsibilities – Submit truthful Service Delivery Tracking reports, obtain municipal reference numbers, and avoid fraudulent or illegal activity.
• Points & Leaderboards – Points are non-cash, non-transferable, and subject to reset for abuse or seasonal competitions.
• Data Ownership & Usage – Aggregated and anonymized data may be used for marketing, analytics, municipal reporting, and research.
• POPIA Compliance – All personal data is processed according to South African privacy law.
• Local Ward Leaders & Public Service Teams Interaction – App facilitates Service DeliveryTracking reporting; Public Service teams handle service resolution.
• Limitation of Liability – The app is used at your own risk; no guarantees of issue resolution are provided.
• Termination – Accounts may be suspended or terminated for EULA violations or fraudulent activity.
• Governing Law – KwaZulu-Natal, South Africa.
3. Terms & Conditions
By using the My Street Champion app, you agree to the following Terms & Conditions:
1. User Obligations:
• Submit truthful and accurate information when reporting issues.
• Obtain a municipal reference number before logging a Service Delivery Tracking issue in the app.
• Do not submit illegal, defamatory, fraudulent, or harmful content.
• Respect privacy and comply with applicable laws.
2. Points, Leaderboards & Rewards:
• Points are for community engagement and may be reset or revoked for abuse.
• Rewards (badges, recognition, or prizes) are discretionary and can change without notice.
• Fraudulent use or abuse of the system will result in point forfeiture and potential account suspension.
3. Liability & Jurisdiction:
• My Street Champion facilitates Service Delivery tracking reporting but does not guarantee service delivery.
• We are not responsible for Public Service Team delays, inaction, or damages arising from app use.
• Jurisdiction: KwaZulu-Natal, South Africa.
4. Privacy Policy (POPIA-Compliant)
We are committed to protecting your privacy and complying with the Protection of Personal Information Act (POPIA).
Information We Collect:
• Personal data (name, email, phone number)
• GPS location for accurate issue mapping
• Issue data (photos, descriptions, reference numbers)
• Device and usage data
How We Use Data:
• Facilitate service delivery tracking issue reporting and community engagement
• Provide points, leaderboards, and gamification
• Use aggregated/anonymized data for marketing, analytics, and reporting
Your Rights:
• Access, correction, or deletion of your personal data
• Withdrawal of consent for certain data uses
• Submit requests via admin@mystreetchampion.co.za
We do not sell identifiable personal data to third parties.
5. Annexes
5.1 Glossary of Terms
- MSC – My Street Champion
- App – The My Street Champion mobile application.
- User – A registered user of the App.
- POPIA – Protection of Personal Information Act (South Africa).
- Municipal Reference Number – Official number issued by a municipality when logging a service fault.
5.2 Data Access & Deletion Request Template
To: My Street Champion (Pty) Ltd
Email: admin@mystreetchampion.co.za
Subject: Data Access/Deletion Request
Dear Data Protection Officer,
I, [Full Name], registered with the email [User Email], hereby request to:
[ ] Access my personal data
[ ] Delete my personal data
[ ] Delete some of my personal data, specify fault history, fault images
Signature: ___________________________
Date: ________________________________
MY STREET CHAMPION
PRIVACY POLICY & POPIA COMPLIANCE STATEMENT
Effective Date: 1 August 2025
Jurisdiction: KwaZulu-Natal, South Africa
Enterprise Number: 2025/609891/07
Enterprise Name: MY STREET CHAMPION (Pty) Ltd
Website: www.mystreetchampion.co.za
1. Introduction
My Street Champion (“MSC”, “we”, “us”, or “our”) is committed to protecting the personal information of our users in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African privacy laws.
This Privacy Policy explains how we collect, process, store, and protect your personal data when you use the My Street Champion mobile application, website, and related services.
By using our platform, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect the following categories of information:
2.1 Personal Information
• Full name
• Contact information (email address, phone number)
• Physical address (optional for profile)
• Municipality/Ward location
• Identification details (if required for prize distribution)
2.2 Service Delivery Incident Data
• Official municipal reference or ticket numbers
• Photos, videos, and descriptions of reported issues
• GPS location of incident
• Dates and times of reporting
2.3 Device & Technical Data
• Device type, operating system, browser type
• IP address
• App usage analytics and crash reports
2.4 Voluntary Data
• Leaderboard participation data
• Points earned and competition standings
• Feedback and survey responses
3. Purpose of Processing
We process your personal information for the following purposes:
• To enable you to report and track service delivery issues
• To forward verified service delivery tracking reports to Local Ward Leaders, Public Service Teams, and relevant stakeholders
• To maintain and display leaderboard standings
• To administer competitions, challenges, and rewards
• To analyse trends and improve service delivery tracking
• To communicate with you about your reports, competitions, and app updates
• To create anonymised and aggregated data for marketing, research, and advocacy purposes
4. Lawful Basis for Processing (POPIA Compliance)
Under POPIA, our lawful grounds for processing include:
• Consent: You provide consent when registering and using the app.
• Legal obligation: Certain information may be processed to comply with Public Service Team reporting requirements.
• Legitimate interest: For service improvement, fraud prevention, and civic engagement.
5. Disclosure of Personal Information
We may share your information with:
• Public Service Team departments and contractors responsible for resolving service issues
• Local Ward Leaders and Public Service Team representatives for escalations
• Technology partners providing hosting, analytics, and communication tools
• Competition sponsors for prize fulfilment
We do not sell your personal information to third parties.
6. Data Subject Rights
Under POPIA, you have the right to:
• Access your personal information
• Request correction of inaccurate data
• Request deletion (subject to legal obligations)
• Object to certain processing activities
• Withdraw consent at any time
Requests can be sent to: admin@mystreetchampion.co.za
7. Data Retention
We retain personal information only as long as necessary for the purposes set out in this policy or as required by law.
• Service delivery incident data: retained for 5 years
• Leaderboard and competition records: retained for 3 years
• Anonymised data may be retained indefinitely for historical and research purposes
8. Data Security
We implement appropriate technical and organisational measures, including:
• Encrypted data storage
• Secure HTTPS transmission
• Role-based access control for staff
• Regular security audits
However, no method of transmission or storage is 100% secure, and you use the platform at your own risk.
9. Cookies & Tracking
Our website may use cookies for analytics, performance tracking, and to improve user experience. You can manage cookie preferences via your browser.
10. Children’s Privacy
The app is not intended for children under the age of 16 without parental consent.
11. International Data Transfers
Your data may be stored or processed outside South Africa but will remain subject to POPIA-compliant protections.
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on our website and app.
13. Contact Information
For all privacy-related queries, contact:
Email: admin@mystreetchampion.co.za
14. Data Usage & Ownership Clause
All aggregated, anonymised, or statistical data generated through the My Street Champion platform remains the property of My Street Champion (Pty) Ltd. We reserve the right to use such data for marketing, research, advocacy, and service improvement purposes.
MY STREET CHAMPION
END USER LICENSE AGREEMENT (EULA) & TERMS AND CONDITIONS
Effective Date: 1 August 2025
Jurisdiction: KwaZulu-Natal, South Africa
Enterprise Number: 2025/609891/07
Enterprise Name: MY STREET CHAMPION (Pty) Ltd
Website: www.mystreetchampion.co.za
1. Introduction
This End User License Agreement (EULA) and Terms and Conditions(“Agreement”) is a legal contract between you (“User”, “you”, “your”) and My Street Champion (Pty) Ltd (“MSC”, “we”, “us”, “our”), governing your use of the My Street Champion mobile application, website, and related services (collectively referred to as “the Platform”).
By downloading, installing, accessing, or using the Platform, you confirm that you have read, understood, and agree to be bound by this Agreement.
If you do not agree, do not install, access, or use the Platform.
2. License Grant
Subject to the terms of this Agreement, MSC grants you a limited, non-exclusive, non-transferable, revocable license to use the Platform for personal, non-commercial purposes, solely in accordance with this Agreement.
3. Restrictions
You may not:
• Copy, modify, adapt, reverse engineer, or attempt to extract source code from the Platform.
• Sell, distribute, sublicense, or otherwise commercialise the Platform without written permission.
• Use the Platform for any unlawful purpose or in violation of applicable laws.
• Submit false, misleading, or fraudulent reports.
• Engage in any activity that compromises the integrity, security, or performance of the Platform.
4. User Responsibilities
You agree to:
• Provide accurate and truthful information when registering or submitting service delivery tracking reports.
• First report municipal service issues directly to your municipality and obtain an official reference number before submitting to the Platform.
• Use the Platform in a respectful and constructive manner.
• Maintain the confidentiality of your login credentials.
5. Data Collection & Privacy
Your use of the Platform is subject to our Privacy Policy and POPIA Compliance Statement, which forms part of this Agreement.
You consent to the collection, processing, and use of your personal and incident-related information as outlined in our Privacy Policy.
6. Ownership of Data & Intellectual Property
• All intellectual property rights in the Platform, including but not limited to software, design, trademarks, content, and data, remain the exclusive property of MSC.
• All aggregated, anonymised, or statistical data generated through the Platform is the sole property of MSC and may be used for marketing, research, advocacy, and service improvement purposes.
7. Local Ward Leader & Public Service Team Engagement
The Platform facilitates communication between Users, Local Ward Leaders, and Public Service Teams but does not guarantee that reported issues will be resolved. MSC is not responsible for the actions or inactions of public or private entities or contractors.
8. Points, Rewards & Competitions
• Points are earned through verified activity such as reporting service delivery tracking, verifying, and escalating service delivery issues.
• Fraudulent activity (including false reporting or duplicate submissions) may result in forfeiture of points and suspension of your account.
• Competitions and rewards are governed by separate Competition Rules published from time to time.
9. Termination
MSC may suspend or terminate your access to the Platform at any time if:
• You breach this Agreement;
• You engage in fraudulent or harmful activity;
• We are required to do so by law or court order.
You may terminate this Agreement by ceasing to use the Platform and deleting the application from your devices.
10. Limitation of Liability
To the maximum extent permitted by law:
• MSC is not liable for any indirect, incidental, or consequential damages arising from your use of the Platform.
• MSC makes no warranties regarding the accuracy, completeness, or timeliness of information displayed on the Platform.
• MSC does not guarantee uninterrupted access or that the Platform will be free of errors or viruses.
11. Indemnification
You agree to indemnify, defend, and hold harmless MSC, its directors, employees, contractors, and affiliates from and against any claims, damages, liabilities, losses, or expenses arising from:
• Your use of the Platform;
• Your breach of this Agreement;
• Your violation of any applicable laws.
12. Modifications to Agreement
We reserve the right to update or amend this Agreement at any time. Continued use of the Platform after changes are posted constitutes your acceptance of the revised terms.
13. Governing Law & Jurisdiction
This Agreement shall be governed by and interpreted in accordance with the laws of the Republic of South Africa, with exclusive jurisdiction in the courts of KwaZulu-Natal.
14. Contact Information
For legal or contractual queries:
Email: admin@mystreetchampion.co.za
15. Entire Agreement
This Agreement, together with our Privacy Policy and any applicable competition rules, constitutes the entire agreement between you and MSC and supersedes all prior agreements relating to the Platform.
MY STREET CHAMPION PRIVACY POLICY & POPIA COMPLIANCE STATEMENT
Mobile Application Version
Effective Date: 1 August 2025
Jurisdiction: KwaZulu-Natal, South Africa
Enterprise Number: 2025/609891/07
Enterprise Name: MY STREET CHAMPION (Pty) Ltd
Website: www.mystreetchampion.co.za
Plain English Summary
We collect your name, email, and address so you can report issues and appear on leaderboards. We use location to connect you with your Local Ward Leader and show local ads. ALL UPLOADED IMAGES ARE AUTOMATICALLY SCANNED FOR CONTENT SAFETY. Google AdMob creates advertising profiles that link your activity across different apps – your province or city service delivery tracking reporting may influence ads you see elsewhere. You can control this through iOS tracking settings. We never sell your data.
1. Introduction
My Street Champion (“MSC”, “we”, “us”, or “our”) is committed to protecting the personal information of our users in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African privacy laws.
This Privacy Policy explains how we collect, process, store, and protect your personal data when you use the My Street Champion mobile application, website, and related services.
By using our platform, you agree to the terms of this Privacy Policy.
2. Information We Collect
2.1 Personal Information
• Full name and username (for leaderboard display and app dashboard)
• Contact information (email address, phone number)
• Physical address (required for ward detection and Local Ward Leader routing)
• Municipality/Ward location (automatically detected or manually entered)
• Identification details (if required for prize distribution)
2.2 Location Data
• GPS coordinates and address information (required for core functionality)
• Ward and municipality detection (automatic via GPS or manual entry)
• Used specifically for:
• Routing reports to correct Local Ward Leader
• Ward-level leaderboards and competitions
• Local community sponsor advertisements targeted to your area
• Municipality verification and service delivery tracking
2.3 Service Delivery Incident Data
• Official municipal reference or ticket numbers
• Photos, videos, and descriptions of reported service delivery tracking issues (all images automatically scanned for content safety using Google Cloud Vision API)
• GPS location of incident (required for municipal routing)
• Dates and times of reporting
2.4 Image Moderation Data
• Automated content analysis of all uploaded images using Google Cloud Vision API
• Image safety scores and moderation decisions
• Flagged content categories (if inappropriate content detected)
• Moderation logs and violation records
• User violation history for account management
2.5 Device & Technical Data
• Device type, operating system, browser type
• IP address
• App usage analytics and crash reports via Firebase Crashlytics
• Performance monitoring and error reporting
• Device or other IDs (Firebase Installation ID, Google Advertising ID)
• App performance & diagnostics (crash logs, ANRs, technical data)
2.6 Advertising & Analytics Data
• Cross-App Advertising Identifiers: Google AdMob uses your device’s advertising identifier to create behavioral profiles that link your activity in our app with your behavior across other AdMob-enabled apps and websites
• Cross-App Data Sharing: Your service delivery tracking reporting activity, location data, and app usage patterns may influence advertisements shown to you across Google’s advertising network
• Ad interaction data (views, clicks, preferences)
• Information about app usage and interactions shared with:
• Google AdMob (targeted advertising and cross-app profiling)
• Firebase Analytics (app performance)
• Google Places API (address validation)
2.7 Voluntary Data
• Leaderboard participation data
• Points earned and competition standings
• Feedback and survey responses
• Profile privacy preferences (public/private leaderboard visibility)
2.8 Third-Party Service Data
• Data processed by Google Firebase (authentication, cloud storage, messaging, crash reporting)
• Google Places API data (address autocomplete and validation)
• AdMob advertising data (community-appropriate local advertisements and cross-app behavioral profiles)
• Google Cloud Vision API data (automated image content moderation and safety analysis)
3. Purpose of Processing
We process your personal information for the following purposes:
• To enable you to submit service delivery tracking report and track service delivery issues
• To route your reports to the correct Local Ward Leader using your location data
• To forward verified service delivery tracking reports to Local Ward Leaders, Public Service Teams and relevant stakeholders
• To maintain and display ward-level leaderboard standings
• To administer competitions, challenges, and rewards
• To show ward-specific local community sponsor advertisements
• To enable Google AdMob to create cross-app advertising profiles for personalized ads
• To provide premium ad-free experience for paying members
• To automatically scan uploaded images for inappropriate content and policy compliance
• To maintain community safety standards and prevent harmful content
• To enforce content policies and manage user violations
• To analyse trends and improve service delivery tracking
• To communicate with you about your reports, competitions, and app updates
• To improve the app through crash reports and performance monitoring
• To create anonymised and aggregated data for marketing, research, and advocacy purposes
4. Lawful Basis for Processing (POPIA Compliance)
Under POPIA, our lawful grounds for processing include:
• Consent: You provide consent when registering and using the app, including consent for cross-app advertising profiles
• Legal obligation: Certain information may be processed to comply with municipal reporting requirements
• Legitimate interest: For service improvement, fraud prevention, and civic engagement
5. Disclosure of Personal Information
We may share your information with:
Local Ward Leaders & Public Service Teams
• Public Service Team departments and contractors responsible for resolving service issues
• Local Ward Leaders and Public Service Team representatives for escalations
Technology Service Providers
• Google Firebase (hosting, authentication, cloud storage, messaging, analytics, crash reporting)
• Google AdMob (community-appropriate advertising services and cross-app behavioral profiling)
• Google Places API (address validation and autocomplete)
• Google Cloud Vision API (automated image content moderation and safety analysis)
• Ward mapping services (municipality and ward boundary detection)
Community Partners
• Local community sponsors (for targeted ward-level advertising and prize fulfillment)
• Competition sponsors for prize distribution
Research Partners
• Research institutions and partners (anonymised and aggregated data only)
These providers may process limited personal and technical data strictly to provide their services under appropriate data protection agreements.
We do not sell your personal information to third parties.
6. Data Subject Rights
Under POPIA, you have the right to:
• Access your personal information
• Request correction of inaccurate data
• Request deletion (subject to legal obligations)
• Object to certain processing activities
• Withdraw consent at any time
• Control cross-app advertising tracking via iOS Settings > Privacy & Security > Tracking
You can exercise these rights through the app’s “Privacy & Data Rights” section or by contacting: admin@mystreetchampion.co.za
7. Data Retention
We retain personal information only as long as necessary for the purposes set out in this policy or as required by law:
• Service delivery incident data: retained for 5 years
• Leaderboard and competition records: retained for 3 years
• Account information: until deletion request
• Crash logs & diagnostics: 24 months (standard Firebase retention)
• Advertising data: 24 months or until consent withdrawal
• Image moderation logs: 24 months for security and compliance purposes
• Anonymised data: may be retained indefinitely for historical and research purposes
8. Data Security
We implement appropriate technical and organisational measures, including:
• Encrypted data storage
• Secure HTTPS transmission
• Role-based access control for staff
• Regular security audits
• Automated content moderation to prevent inappropriate image uploads
However, no method of transmission or storage is 100% secure, and you use the platform at your own risk.
9. Cookies & Tracking
Our website may use cookies for analytics, performance tracking, and to improve user experience. In the mobile app, we use Google advertising IDs and Firebase Installation IDs for analytics and community-targeted advertising.
Cross-App Tracking Details:
• All AdMob-enabled apps share the same advertising identifier from your device
• This allows Google to connect your behavior across different apps
• Example: Reporting a pothole in our app may influence hardware store ads in other apps
• This tracking can be disabled through iOS App Tracking Transparency controls
You can manage cookie preferences via your browser and advertising preferences within the app settings.
10. Children’s Privacy
The app is not intended for children under the age of 16 without parental consent.
11. International Data Transfers
Your data may be stored or processed outside South Africa but will remain subject to POPIA-compliant protections. Firebase and Google services may process data in the EU and US under appropriate safeguards and adequacy decisions.
12. Advertising & Community Sponsorship
Local Community Advertising System
We partner with local businesses and Google AdMob to provide relevant, community-appropriate advertising that supports our platform development.
How Advertising Works:
• Ward-targeted ads: Local businesses can advertise specifically in their service areas
• Community sponsors: Hardware stores, restaurants, and local services relevant to your ward
• Google AdMob integration: Cross-app advertising profiles that link your behavior across apps
• Revenue model: Advertising revenue supports free app access for the community
App Tracking Transparency (iOS):
• iOS users receive a tracking consent prompt upon first app use
• You can choose to allow or deny cross-app tracking
• Denying tracking limits ad personalization but doesn’t affect app functionality
• You can change this setting anytime in iOS Settings > Privacy & Security > Tracking
Your Advertising Controls:
• Personalization settings: Control ad targeting preferences
• iOS Tracking Controls: Disable cross-app advertising profiles
• Report inappropriate content: Help maintain community standards
• Premium upgrade: Ad-free experience available through subscription
• Privacy controls: Manage what data is used for advertising
Community Standards:
• Family-friendly content only
• Local business priority
• No misleading claims
• Community-relevant services
• Respectful of all cultures
Technical Details:
• Cross-App Tracking: All AdMob-enabled apps share your device advertising ID
• Profile Building: Google connects your behavior across different apps
• Data Persistence: Advertising profiles persist across app deletions
• User Control: iOS App Tracking Transparency provides opt-out mechanism
13. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on our website and app.
14. Contact Information
For all privacy-related queries, contact:
Email: admin@mystreetchampion.co.za
We have appointed a Data Protection Officer who can be reached at the above email address.
15. Data Usage & Ownership Clause
All aggregated, anonymised, or statistical data generated through the My Street Champion platform remains the property of My Street Champion (Pty) Ltd. We reserve the right to use such data for marketing, research, advocacy, and service improvement purposes.
Personal data remains your property and is processed only with your consent and in accordance with this policy.
16. App-Specific Features
Data Export Requests
Through the app’s “Privacy & Data Rights” section, you can request a complete export of your personal data, delivered within 7 days via email.
Three-Tier Deletion System
- Instant deletions: Profile photos and personal preferences
- Managed deletions: Individual fault report photos and old reports
- Account deletion: Full 90-day deletion process with Public Service Teams compliance review
17. Data Sources & Attribution
Municipal boundary data: Municipal Demarcation Board (demarcation.org.za)
General municipal info: Municipalities of South Africa (municipalities.co.za)
Geographic datasets: ArcGIS Public Data Portal
Municipal Demarcation Board: https://www.demarcation.org.za
Municipalities of South Africa: https://municipalities.co.za
ArcGIS Public Data Portal: https://www.arcgis.com/index.html
Disclaimer: My Street Champion is independent and not affiliated with any government entity.
Last Updated: 1 August 2025
Next Review: 1 February 2026